EDII Case Centre

EDII Case Centre (EDII CC)

About EDII Case Centre

The EDII Case Centre (EDIICC) is a dedicated hub established under the aegis of the Centre for Research in Entrepreneurship Education and Development (CREED) of Entrepreneurship Development Institute of India (EDII), Ahmedabad. The centre focuses on developing, curating, and disseminating high-quality case studies that contribute to understanding and advancing entrepreneurship, innovation, and sustainable business practices in India and globally.

Vision

To be a globally recognized repository and thought leader in entrepreneurial case studies, fostering academic excellence and practice-oriented learning.

Mission

To create impactful, research-backed case studies that capture the essence of entrepreneurial journeys, challenges, and successes across diverse industries and sectors.

To provide academia, students, practitioners, and policymakers a platform to engage with real-world entrepreneurial scenarios.

To support the growth of entrepreneurial education by equipping educators with contextually relevant teaching materials.

Featured Case Studies

At EDII, we are committed to providing high-quality, real-world case studies that offer valuable insights into entrepreneurship challenges and strategies. Our featured case studies explore a variety of topics, from entrepreneurial start-ups to corporate innovation, social entrepreneurship, and more. These cases serve as practical tools for educators, researchers, and practitioners to understand the complexities of entrepreneurship and apply these learnings in real-world situations.

Case competitions

Cases

States

Awards

Cases

Explore our cases.

Food

Ethnic Breakfast Market: An Integrated Marketing Communication Response to Low Price Flanking Strategy

Author: S Sreejith

Date: August 24, 2026

Keywords: Marketing Management
Brand Management

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NBFC

Credin—Lending the Last Mile

Author: Hetall Dipen Vyas

Date: August 24, 2026

Keywords: Small Business Credit
Cost Management
Microcredit

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FMCG

The Pen, The Ink, and The Dilemma: Sulekha’s Strategic Crossroads

Author: Aniruddha Bhowmick

Date: August 24, 2026

Keywords: Strategic Management
Competitiion
Entrepreneurial Decision Making & Growth

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Food

Purity of Gujarat: Navigating Supply Chain, Scaling, and Sustainability Challenges in a Micro-Enterprise

Author: Neeta Khandelwal

Date: August 24, 2026

Keywords: New Venture Creation
Entrepreneurial Decision Making
Social Enterpreneurship

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Food

The Growth Story Beyond Sight: Advitiya Masale of Kashi

Author: Mohit Sharma

Date: August 24, 2026

Keywords: Strategic Management
Business Growth

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Publishing

Opine Diaries: Disrupting Digital Reading and Writing Space through Innovation

Author: Nidhi Mathur

Date: August 24, 2026

Keywords: New Venture Creation
Marketing Management
Entrepreneurial Decision Making

View Case

EDII Case Centre Executive Committee

The team behind our direction, decisions, and success.

Dr. Sunil Shukla

Director General, EDII, Ahmedabad

At EDII, we believe that entrepreneurship is the cornerstone of economic growth and innovation.

Dr. Satyajit Majumdar

Chair, EDII Case Centre and Distinguished Adjunct Professor, EDII, Ahmedabad

The EDII Case Centre is committed to creating high-quality entrepreneurship cases that benefit academic institutions, corporate organizations, and independent researchers.